The Launch Debrief Doc

Collect launch data in a central Google Doc template for marketing review, personal processing and profitability analysis

The Launch Debrief Doc is a Google Doc template I have created to centralise launch data all in one place for analysis and review.


I use it to collect data on all types of launches including:

  • Course launches
  • Live trainings
  • Group Programmes
  • Memberships
  • Digital Products

Here are the sections I have created in the template:

  • Product Overview
  • Links
  • Launch Plan
  • Email Analysis
  • Live Event Tracker
  • Results
  • Conversion Rates
  • Profit Analysis
  • Goal Analysis
  • Final Analysis

You'll find a video tutorial walking you through the template and showing you how I use it. And I'll show you some of my HeartBeat Mastermind Community.

Grab this template and tutorial for £9!

What's included?

  • The Launch Debrief Google Doc Template
  • Video Tutorial Walkthrough including how I use it
  • A glimpse at my HeartBeat community!
  • Invitation to my private Facebook Group

Format and accessibility:

  • Tutorial screenshare video 
  • audio, closed captions & speed control
  • Google Doc Template Download
  • This is not a spreadsheet with formulas calculating conversions and sales. It's a place to collect that data from multiple platforms so you can centralise and analyse yourself.

Lightbulb Launch Moments

You know when you are in the middle of a launch, on day 4 of a 7 day cart and it feels like nobody is reading emails, nobody is clicking and nobody is signing up? I used to ALWAYS forget how lonely that feels. Every single time, I re-learned that until I wrote it down and reminded myself before scheduling my email sequence.


Do you have those lightblub launch moments too? Things you learn you love, and things you learn you don't.


I started creating video debriefs and summaries of my launches and recently started posting them for my masterminders inside our Heartbeat community.

I debrief my launches for 3 reasons:

  1. To analyse which emails led to sales, which events were most popular and what was just me being silly and throwing spaghetti at the wall.
  2. To create a collection of launch debrief in similar format so I can analyse my year and plan for next year.
  3. To analyse the profitability of my marketing and creation efforts.

It means I can make data-driven decisions for my business and create a collection of launch debriefs!


Portrait of Tamara Howell with green leaves behind and sunglasses on her head

Tamara Howell • PGDip, MSc • Reg. MBACP (Accred.)

In case we haven't met yet, hi! I'm Tamara! I am a therapist in private practice, course creator, workshop leader, membership coach, bundle host and mastermind facilitator.


I take new courses all the time, love learning new tech and have a particular interest in building businesses that align with our values and make impact in the world.

Questions you might ask

Who is this for?

This template is for everyone who launches group programs, courses, digital downloads, webinars, live rounds... anything you sell online really!

Is this just a template or is there guidance too?

As soon as you purchase, you can access the template AND tutorial via the course on my website. Please check your junk, spam and trash folders if you don't receive your login details. You are welcome to come join my student-only Facebook group and ask any questions there.

This is not a spreadsheet with formulas calculating conversions and sales. It's a place to collect that data from multiple platforms so you can centralise and analyse yourself.

Is this specific for therapists?

This is for everyone in online business. It's not specific to therapists, it's more for people who are launching with live events and email marketing. 

Can I have a refund if I don't use it?

I generally don't offer refunds on downloadable products as they take ages to create and once you have them, you can't un-have them. If you aren't happy with something I create, I definitely want to know about it so please let me know. Please don’t share the contents or links with anyone. 

Communication Statement

When you purchase courses, paperwork templates, coaching or join a membership with me, you will also receive newsletter and announcement style emails from me about private practice, things I'm creating, tools I'm using that I think you might like and bright ideas I have. You can unsubscribe anytime using the link in any email and you can check out how I collect, process and store data in my Privacy Policy.

Is this location or platform specific?

It is applicable worldwide, just like the internet! And you can complete it with details from whichever platforms you use.

*My spelling is British English and my accent is English, just as an FYI in case we haven't met yet :)

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