Core Values

Here are some of the values and principles that shape the way I work with therapy clients, coaching clients, students and team members. I consider the business a living organism that is an expression of all those who contribute, so building our foundation on core values of congruence, clarity and compassion are fundamental to us.

  • Affirming
  • Sustainable
  • Eco-friendly
  • Ethical


We commit to ethical use of online platforms, intentional limits for our team and supporting others in our efforts to create a sustainable business.

  1. 1
    We research platforms and suppliers and choose to work with companies that value sustainability and ethical employment. We support the use of renewable energy, waste reduction and participation in carbon neutral projects. For example, my workspace is supplied with electricity from Bulb. Bulb provides 100% renewable energy and has helped members lower their carbon impact by more than 11 million tonnes since they started in 2015. My e-commerce paperwork shop, therapy practice and course creation are 100% online with not a scrap of paper needing to be printed.
  2. 2
    Sustainability also means building a sustainable business and not burning ourselves out. This means that we check emails at regular intervals during the day between 9 and 5pm and close on Fridays at noon until Monday.
    I want to support my team and myself in enjoying our work and providing an excellent standard of service and products. We are learning to do this by prioritising rest and implementing structural support. We make data driven decisions combined with responsibility and idealism and hope this leads to long term profitability. Fingers crossed!
  3. 3
    When we purchase items for our customers, students and staff, we prioritise independent, vegan, ethical and sustainable creators, usually via Etsy. Welcome kits for Learn to Love Online Therapy are 100% sustainable, ethically sourced and recyclable. We are a member of Ecologi's business carbon offsetting scheme. If you would like to join Ecologi using our referral link, they will plant an extra 30 trees as a thank you!



My projects are inclusive and welcoming to people of all ethnicities, nationalities, abilities, religious affiliations, spiritual practices, political opinions, sexual orientation, body shape, gender identity and ages. I know a lot of websites and organisations write something similar so I’ll explain what that looks like for me.

I would love to say this is a done deal and that I don’t make mistakes in this area (and others!), but I think that at this stage, what I can say is that I am committed to continued learning in this area and welcome opportunities for deeper understanding.

diversity & equity

We are committed to working with people of diverse experiences, racial and cultural backgrounds and professional expertise. We endeavour to hire and provide services in an equitable way.

We pay consultants and independent contractors their asking rate and do not solicit services without fair payment or exchange.

My templates use gender inclusive and affirming language and I have undertaken training and coaching with Anti-Racism, LGBTQIA+ and Trans Affirming professionals in an effort to become more affirming.

ethical business practice

My document templates have been written following extensive research into ethical guidelines and literature from the British Association for Counselling & Psychotherapy (BACP).

I consulted with London-based solicitors who read, researched, gave feedback, reviewed and edited our documents multiple times. 

Being transparent, vulnerable and straightforward is important to me. I value websites with prices, sales pages with clarity, and I enjoy working with and referring to professionals with thoughtful policies and procedures in place.